MICA was established in 1991 and is the premier management institute in India renowned for creating leadership in Strategic Marketing and Communication. This is one of the most reputed institute in India for management programme for those who want to pursue career in the subject of communication, marketing and media. It offers highly acceptable and reputed programmes as follows:
Postgraduate Diploma in Management (Communications)
- Advertising Management(Formerly known as Account Planning)
- Brand Management
- Media Management (Formerly known as Media Planning)
- Marketing Research
- Digital Communications Management
It also offers following programmes
Post Graduate Certificate Programme in Crafting Creative Communications[edit]
This one year programme leads to a certificate in Crafting Creative Communications with specialisation in Crafting Copywriting or Art Direction, depending on the module chosen by the student. A one of its kind creative course, the main objective of this programme is to develop students into professionals for careers in Marketing Communications.
Online Postgraduate Certificate Programmes
MICA offers skills enhancement programmes. The institute offers the following programmes as part of this initiative:
Advertising Management and Public Relations
A one year online course including a campus visit for junior and middle level executives interested in the field of advertising and public relations.
Research and Data Analytics
A one year online course for students to foster objective data analysis strategies, apply critical thinking skills to data analysis, generate and validate solutions to a problem and communicate findings.
Retail Management
A one year online course for executives with an acumen and interest in Retail Management. The program has been designed in close consultation with the industry to prepare entry-level and experienced professionals for a career in Retail Management.
Fellow Program in Management-Communications (FPM-C)
A three year full-time residential doctoral programme in communications discipline
This is a full time residential programme. This means you have to be a t campus on regular basis and need to complete your research over there. You cannot do it if you are a working professional and cannot attend the campus.
Before reading this article, please read following article to understand complexity of PhD in India, fake and real PhD
More details about FPM (PhD) at MICA
How to apply?
The applicants should go through the following application process:
- Apply Online (Please use Mozilla Firefox Web Browser)
- Submit the following (through snail mail) by the specified date:
- Application fee of Rs. 2000 through a demand draft drawn in favour of "MICA" payable at Ahmedabad. Please write your name and contact details on the back of the demand draft
- Two letters of recommendation (blank forms for recommendation letters and the instructions can be downloaded from the online application portal)
- Copies of academic certificates as described in the application instructions
| S. No. | Activity | Timeline |
|---|---|---|
| 1. | Last date for applying online | Tue, Mar 10, 2015 |
| 2. | Last date for receiving application fee, recommendation letters and copies of certificates | Tue, Mar 10, 2015 |
| 3. | Sending emails for screening interviews | Sat, Mar 14, 2015 |
| 4. | Telephonic screening interviews | Mon, Mar 23 to Fri, Mar 27, 2015 |
| 5. | Admission Test on campus | Mon, Apr 13 to Sat, Apr 18, 2015 |
| 6. | Declaration of result | Fri, Apr 24, 2015 |
| 7. | Admissions close | Fri, May 8, 2015 |
| 8. | Session begins | June 2015 |
* This Schedule is annually updated in December.
Please apply online by clicking following link
The Fellow Programme at MICA is the first Programme of its kind in the country. It is an AICTE approved doctoral level Programme offered in the communication discipline. Through this Programme, MICA aims to encourage both fundamental and applied research in the communication domain.
The FPM aims to achieve the following inter-related goals:
- To produce "Fellows of Communication" who will be able to meet international norms of research and education in communication
- To conduct research pertinent to communication
- To create researchers who can advance communication theory and practice and enhance the contributions that communication can make to the larger community
- To increase the talent pool of researchers and teachers for the communication discipline in the country
Overview & Pedagogy
MICA’s FPM is offered in the core area of Communication. The sub-areas of the Programme are: 1. Communication and Media, 2. Communication and Marketing, 3. Communication and Culture, and 4. Communication and Social Change
The Programme consists of two years of course work and one year of thesis research. During the course-work phase, students spend one term at an overseas university department, assigned to an eminent communication academician/researcher.
Programme Structure
MICA’s FPM is a three-year, full-time residential Programme. The first year of the Programme is intended to strengthen the students' theoretical and research base in the area of Communication. The first year courses are designed to provide students a paradigmatic appreciation of theory and research in communication. First year students take the qualifying examination within one month of the completion of the first year course-work. Students successful in the qualifying exam are promoted to second year and become FPM scholars. Those who fail are required to withdraw from the Programme.
The second year of the Programme is intended for acquiring in-depth knowledge of the sub-areas and related fields. In addition, students are located in an overseas partner affiliate university department for an entire term, to get them acquainted and exposed to the research culture. While located in an overseas' university department, the students are engaged in thesis proposal related tasks – developing and strengthening the review of literature and methodology, finishing the draft of the thesis proposal and auditing a course or two (if necessary).
Students begin working on their thesis from the first year itself. They identify three faculty members primarily in the sub-areas of their interest and constitute a Thesis Advisory Committee (TAC).
At the thesis stage, the student first develops and defends a thesis proposal. The student then works closely with the TAC on his/her thesis. On completion of thesis research, the student submits the thesis and defends it.
After successful completion of all the requirements of the Programme, the student is awarded the title of: “Fellow of MICA”.
Pedagogy
The faculty will facilitate classroom discussions. Students will be required to critically read research articles and publications prior to the classroom sessions. An integral part of the self learning process will be a fifteen-hour per week research/teaching assistantship attached to a faculty.
Who are we looking for?
Applicants must have a Masters Degree/an equivalent qualification with at least 55% marks or an equivalent grade in any discipline of the Humanities /Social Sciences / Business Management, having Communication/Journalism/Advertising/Public Relations/Media/Marketing as a subject. The candidate also should have completed a three-year Bachelor's degree/an equivalent qualification, after completing higher secondary (10+2) or an equivalent.
Or
At least 55% marks or an equivalent grade in a Five year Integrated Masters Degree Programme from any discipline of the Humanities /Social Sciences / Business Management, having Communication/Journalism/Advertising/Public Relations/Media/Marketing as a subject, obtained after completing higher secondary (10+2) or an equivalent.
Qualifications described above must be recognised by AICTE/Universities/Deemed Universities.
Foreign nationals and NRIs with non-Indian degrees that are considered to be equivalent (by UGC/AICTE) to the qualifications listed above, are also eligible to apply for the Programme.
A Foreign National is a person who is not a citizen of India.
An NRI is an Indian who as of April 2015 is working or studying or residing outside India, for at least the past 12 months continuously.
Final year students appearing for their Master's degree or an equivalent examination, can also apply. Such candidates, if selected, should be able to produce the final mark sheet (proving that they satisfy the eligibility criteria), at the time of accepting the offer of admission- failing which the offer shall automatically stand withdrawn.
So go ahead and apply. If you have any query, please feel free to revert.
Govind
Mumbai
February 15, 2015